I had the joy of working with Strategic Brand Builders during the rebranding of Key Performance Integrators: a Fractional COO company. I was tasked with creating a continually expanding custom set of icons for their website.

These icons were inspired by the company’s new color palette and wish for a simplistic, geometric style. Because this set is always growing, elements of the icons had to be easily replicated and reused to keep the set cohesive. I achieved this by assigning an accent color, keeping line widths consistent, and reusing elements, like the star.

The client and I wanted to use these in an illustrative way, giving the website some pizzazz and visual interest. Because it is a fractional coo company, however, we needed to keep it simple and easily understandable. The end goal, ultimately, is to communicate effectively with the viewer.

View these icons in action! 

COMPLETED: 2023/ongoing        DESIGNED: Allison Morey & SBB          CLASSIFICATION: Iconography / Illustration