I had the joy of working with Strategic Brand Builders during the rebranding of Honig Conte Porrino: an Insurance Agency based out of New York. I was tasked with creating a custom set of icons for their website.

The company’s wish was to reinvent itself. Visually, they wanted a modern yet established appearance.  The icon set mimics that by utilizing almost strictly linework. The viewer’s eye is caught by splashes of yellow, giving each icon its own visual interest.

The client and I wanted to use these in an illustrative way, giving the website some pizzazz. Because it is an insurance company, however, we needed to keep it simple and easily understandable. The end goal, ultimately, is to communicate effectively with the viewer.

View these icons in action! 

COMPLETED: 2023        DESIGNED: Allison Morey & SBB          CLASSIFICATION: Iconography / Illustration