Rise.
In the height of the pandemic, Rise and its associates created a drink to bring the joy of clinking glasses with the safety of solidarity. Rise is a single-serve sparkling wine that gives consumer’s the opportunity to share a drink while celebrating remotely. The bottle depicts a sun peaking above a mountain range, promising a brighter future and a better tomorrow.
Rise released a point-of-sale coupon that introduced consumers to it’s augmented reality feature. With the help of the Rise app and Adobe Aero, consumers can sit back and watch magic unfold before their eyes. Not only that, users can customize the AR experience, greeting the viewer with a message of “happy birthday”, “congratulations”, “happy anniversary”, and many, many more. Messages can be sent to friends and family members who have recently purchased Rise as a hands-free way of saying ‘I’m thinking about you’.
For a closer look at the interactive aR experience, follow this link:
https://youtu.be/VrP0MBFkFH8
COMPLETED: 2020 DESIGNED: Allison Morey CLASSIFICATION: Design, Typography, Augmented Reality